History

The Albanu Foundation

Founded early 2020 by Margaux Claret, but it the making since 2019, its mission is to raise funds and public awareness in order to protect African elephants from lack of habitat, lack of water and poaching.


To preserve them, the foundation has partnered with NGS-DRONE to set up an innovative system to ensure the protection of endangered species. Based on new technologies, the system receives GPS and video information in order to relay and coordinate actions via fixed terminals on the ground and/or mobile integrated on drones. The system provides GPS tracking of the animal, as well as its protection against threats such as poaching. The foundation’s various projects are made possible through non-governmental funding and partnerships with African reserves.

 

Our vision:

In the long term, the objective of the foundation is to protect all the endangered species of Southern & Eastern Africa.

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OUR HISTORY

It all started with a journey. An harmless journey. A journey among so many others. In the summer of 2013, we set foot on African soil for the first time, and that changed everything. Passionate about flora and fauna for years, this African expedition was a revelation. 

A few years later, following a guide’s training in South Africa and multiple trips to more than fifteen African countries, our desire to turn to conservation was stronger than ever. This is where the idea of The Albanu Foundation came from. 

By combining our respective knowledge and profession we decided to set up this foundation and focus on the gentle giants that are elephants.

 

Why this choice? For several reasons; first of all the link with our company Albanu, a Monegasque jewelry house since 1928, working mainly the hair of elephants in compliance with the Washington convention for the protection of endangered species. The company specializing in the sale of luxury handmade jewelry is committed to return 10% of the profits of sales of elephant hair bracelet. Then for the love of the animal, this magnificent giant, hunted for so many years for his ivory, his meat… The tragic fate of the greatest mammal on Earth touches us particularly and we have decided to help fight for it. 

The Albanu Foundation has partnered with NGS-DRONE to develop innovative animal tracking technology. New technologies allowing a GPS tracking of the animal, by a secure system, retransmitted to fixed terminals or mobile terminals integrated on drones. 

This love of animals, and more particularly of elephants, is shared by our Honorary Member, Mr Alain Delon. For years, he has worn an elephant hair bracelet on his wrist that he never takes off. Through a report tracing his life, he explains his attachment to this «lucky charm» bracelet and to these gentle giants synonymous with wisdom.

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